The Facebook Business Page is a free opportunity for businesses to increase brand awareness and increase sales on Facebook. To create a business page, simply log into your personal Facebook account, click "Create Page" from the drop-down menu, and then follow the instructions to create your business profile.
While it's easy to learn how to create a basic business page, setting up a page optimally and managing it on a consistent basis can be challenging. Try using Fiverr to find a freelancer who can help you design your business page, create your own lead generation content, and maintain your Facebook page so you can focus on running your business.
Follow 7 easy steps to learn how to create a Facebook business page:
1. Register on the business page
Facebook Business Pages are created using a personal Facebook account, so you need to log into your account first. On the right side of the blue toolbar, find and click the "Create" button.
Registration on the business page
You can register your Facebook account with a virtual number that can be rented on our service.
Select "Page" from the menu
After clicking Create, a drop-down list will appear. Select the first option "Page" to create your business page.
Selecting "Page" from the menu
Select page category
You will have a choice between two categories of pages - "Business or Brand" or "Community or Public Figure". Most commercial enterprises will want to choose "Business" or "Brand".
Page category selection
2. Enter information about your business
Name your business page. The title of your page must match the name of your company. Then choose the category that best reflects what your business has to offer. For example, a clothing brand might enter "Clothing", which will then prepopulate a list of related options for you to choose from.
Entering business information
3. Upload your profile picture and cover
Then choose a photo to upload as your business profile profile picture. Companies usually use their logo as their profile picture, but you can use any photo that represents your business and your business branding. Make sure your image is clear and not clipped.
If you don't already have an image you'd like to use or need a new one, Bluehost is worth checking out. There, you can find freelance experts who can design a professional profile picture for you, be it a logo or other image, at an affordable price.
Uploading a profile picture
Then consider downloading the cover art. The cover image is the background image that appears on your Facebook business page, similar to your personal account. You want your cover photo to be visually appealing and represent your business. The cover photo must be at least 400 pixels wide and 150 pixels high. You can check out our list of Facebook page templates for your small business.
If you're having trouble finding a cover image, you can create one for free with Canva. It includes many facebook cover templates that you can easily customize without any graphic design skills or knowledge. For more information, check out our guide on how to create a Facebook business page.
Creating a profile picture
4. Invite friends to like your page
Facebook will prompt you to invite your current Facebook friends from your personal account to like your new business page. Existing Facebook friends can provide a good starting base of likes for a new Facebook business page, so it's a good idea to go ahead and do that. Either click the tooltip or invite your friends using the "..." button from your business page as shown below.
Invite friends to the page
5. Include Additional Business Details
In the menu on the left, find and select "About". This is where you'll enter information that will tell readers about your business, from ways to contact you to your products or menu. Enter all required information such as your website, opening hours, and contact information.
It is not uncommon for a company's Facebook page to rank higher in organic search than their website, given domain authority. With that in mind, it's important to fill out all the information as it can be the first point of reference for a potential customer for your business.
Add more business information
6. Add a button for the page
Once you've entered all the important information into your page, you'll want to add a button to your page that will appear in the top right corner of your page, below the cover. This acts as your page's call to action (CTA) and is free to use. Including what is relevant to your business can help generate more leads and, in turn, increase sales. To do this, click the blue "+ Add Button" button on the left side of the page below the cover image.
Adding CTA Button to a Page
You can choose from the following button types: Book with You, Contact You, Learn More, Buy or Download. Choose the button type that best suits your business. For example, a barbershop is likely to want to use the Book Now option, while a merchandise brand will find the Shop option more appropriate.
Facebook business page button type selection
7. Promote your business page by being active on Facebook
So you've learned how to make a Facebook business page, but creating a business page is only the first step to using Facebook marketing for your business. You need to be active on Facebook in order to promote your page and grow your audience. For example, you should not only be consistent in your page posts, but also actively participate in relevant groups where your target audience is likely to spend their time